Boomerang Tag

This year we have seen some very creative uses of SMS as a marketing and promotional tool. American Express used SMS to create the first interactive billboard across central London train stations, members of the public are invited to send an SMS containing their name to "London's Insider Tip Generator" to receive a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form. The campaign is a part of American Express's 'Realise the Potential' campaign.