A rise in technological advances has seen methods and means of communications progress a long way, in a short amount of time. Yet despite this, when faced with critical incidents that require an urgent response many businesses still rely upon dated, inefficient and flawed communications.
Alan Dye was recently appointed as Sales & Marketing Director here at Boomerang.Having worked in the telecommunications and enterprise sectors previously, where his track record was second to none, Alan is now looking forward to his future within the growing company. Alan’s previous work with tech start-ups in Bell Labs will hold him in great stead for his role at Boomerang, as he has great insight and experience of working in an agile and innovative way.
In the final installment of his three-part blog, Peter Tanner, CEO of Boomerang, concludes his thoughts on effective incident management communication and how this can have a major bearing on business productivity and profitability.
Boomerang, the messaging technology company, has launched its latest M2M software product Boomalert, designed to manage and improve communications in critical incidents.
The Joy of Text
Barbara was recently appointed Marketing Manager here at Boomerang.
Boomerang, the innovative messaging technology company,has been awarded a patent for its technology in China.
Following on from his first instalment last month, Boomerang’s CEO, Peter Tanner, picks up on where he left off, with his thoughts on effective response methods to critical incidents.The new communications manual: automateThe rapidly-evolving technology landscape has, of course, provided more modern means of communication; SMS, email, mobile and social media have extended communications pathways and each present powerful mechanisms for real-time, instant messaging. But, despite being strengthened by a whole raft of communications channels, incident management processes are all-too-often dependent on a monologue, where there is little or no interaction between either party. These models are a hostage to fortune – and, as incident resolution times naturally extend, they can potentially cost a fortune too.
When the British rock band, The Police, wanted to send an ‘SOS to the world’ in 1979, their chosen delivery mechanism left a great deal to chance. Fortunately, rapid technological advances have meant that communications have come a long way since then.
If anyone needed re-affirming on the potential of CRM technology, then Gartner’s recent forecast most certainly accomplished that.The forecast states that ‘CRM will be at the heart of digital initiatives in coming years’ and its prediction that CRM software revenue will reach $23.9* million this year is indicative of the continued potential for the technology.